Olay Professional: Stampede expected as £45 anti-wrinkle range goes on sale

It is easy to be sceptical about the effectiveness of pricey anti-aging skin creams. Especially as there are so many on the market and women still choose to freeze their faces with botox.

But, if we're to trust scientists - which we probably should - the latest product might actually be worth its price tag.

Olay are about to launch their first ever range of professionally-inspired anti-ageing skin care, aptly called Olay Professional.

When Olay Professional went on sale in the U.S., it sold out in 17 minutes.

The range, designed for 40-plus women, is inspired by anti-ageing regimes endorsed by dermatologists.

Olay’s Anti-Wrinkle Kit (£44.99 Boots) includes Age Defying Day Moisturiser SPF  30, Wrinkle Smoothing Cream and Deep Wrinkle Complex, which allegedly reduces wrinkles in 28 days. Too good to be true?

We asked Mail readers to put it to the test — and were pleasantly surprised when half returned scores of 10/10.

Kim Timmons, 43, from Manchester, found the set a little complicated to use but she says: ‘I have fine lines around my mouth.

‘After three weeks, these were less noticeable and my skin seemed less clogged and grey-looking.’

Karina Drummond, 62, from Dundee, was equally pleased: ‘A lot of people asked if I’d been on holiday and said that I didn’t look so tired.

‘It had worked wonders on the lines around my eyes.’

The lowest score, which even so was an admirable 7/10, came from Isobel Compton, 59, from Surrey, who liked having the products in one kit, but noticed little reduction in her wrinkles after three weeks.

And science buffs were so impressed with the results during testing that the range has already appeared in two renowned science journals.

The anti-wrinkle kit costs £44.99, a surprisingly modest sum in a market dominated by Creme de la Mer's products which can sell for up to £530 a pot.

But Olay Professional clearly works.

Almost 200 dermatology experts who tried out the kit were so impressed 80 per cent of them said they would continue to use them - and recommend the products to friends - after a 28 day trial.

Olay proudly guarantees visible results within 28 days - and customers seem to agree. The range sold out at the U.S. launch in just 17 minutes.

A very limited stock of the kits will go in pre-sale in the UK tomorrow on Boots' website, before a national launch in August.

andreas04: close to attraction

Jason Natural Skin Care Product Review

Jason Natural Skin Care Product Review lady’s favorite

Jason natural skin care products do contain synthetic ingredients. The company does not attempt to hide that fact. Whether or not the synthetic ingredients are “bad” is a matter of some debate. Here’s a look at the subject.

There are extremists on every issue. The extremists on this one might have you using only extra virgin olive oil as a moisturizer. While some people swear that olive oil is what has helped them maintain their appearance over the years, research and development teams believe that even nature needs a helping hand.

Olive oil looks shiny when applied straight out of the bottle. The consistency is unpleasant. It does not feel like a lotion or emollient and it takes some time to be absorbed.

Researchers have found that olive oil can be specially formulated to penetrate deeply and quickly. One of the proprietary compounds derived from olive oil is OLIVEM 800. It is found in some of the better body lotions, but is not an ingredient in Jason natural skin care creams.

An extremist or purist would not like OLIVEM 800, because the olive oil has been changed. Even though the compound contains no synthetic chemicals and no harsh solvents are used during processing, they would vote against it.

Olive oil is just one example of naturally occurring compounds that can be improved upon using science. There are many others. Let’s look at honey.

Honey is found in skincare products of all kinds. Some varieties are known to have potent antioxidant and antibacterial activity. Manuka honey is an example of a more potent variety.

While you could apply honey to a wound and cover it with a bandage, it is not something that you could do on a regular basis to help heal existing blemishes and prevent new ones from forming. Companies have been able to dehydrate the honey, while allowing it to retain all of its beneficial properties.

Antioxidants of all kinds are beneficial for the skin’s health and appearance. It should come as no surprise that some are more beneficial than others.

Many Jason natural skin care products contain vitamin C. Vitamin C is essential for the body to build strong collagen fibers. However, it is doubtful that the nutrient can penetrate through all of the skin’s outer layers and into the layer where the collagen fibers are produced.

You should always be sure to get enough vitamin C through your diet. You can do that by eating citrus, apples or other fruits. Or you can choose to take a dietary supplement every day.

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