LEGO Universe Latest Online Game to Adopt Free-to-Play Business Model

Massively multiplayer online (MMO) game.

Originally launched as an in-store retail PC game on October 26, 2010 by distributor Warner Bros. Interactive Entertainment (WBIE) for $50, starting this August the game will be available for free via digital download. Sales of the retail PC game, which currently sells for $20, will be discontinued permanently.

Rather than generating revenue from micro-transactions, the LEGO Group will continue to rely on monthly subscriptions for the game. Players will be able to access two adventure zones and one player property area for free for as long as they want. Access to the rest of the world’s 15 adventure zones and five player property areas will remain $9.99 per month. Gamers will also be able to purchase six months of gameplay for $49.99 and 12 months for $89.99.

“The LEGO Group remains committed to success in the digital space and to LEGO Universe

In February of this year, the LEGO Group purchased NetDevil, the development team that created LEGO Universe, from Gazillion Entertainment. That team, based in Louisville, Colorado, continues to work on expansions for the game world. Later this year, Ninjago, the next big expansion for the game, will launch.

Michael Pachter, video game analyst, Wedbush Morgan Securities, said the LEGO Group is likely targeting tens of millions of players with this new business model.

“With the LEGO brand, that’s possible, especially since Sony Online Entertainment’s Free Realms , Sony Online Entertainment has gathered over 17 million registered players for its free-to-play game across PC, Mac, and PlayStation 3 since 2009. The game’s the first free-to-play MMO on Sony’s PlayStation Network. Sony has targeted the same family audience with its game world, which features mini-games like go kart racing and the ability to socialize with gamers of all ages in a cartoon-style 3D virtual world. The game relies on micro-transactions to generate revenue and offers players a $5 monthly subscription option to gain additional content.

SOE also has had success with its most recent partnership with LucasArts, Star Wars: Clone Wars Adventures . Players can pay a $5.99 monthly subscription or buy in-game items as they explore the Cartoon Network’s hit computer-animated TV series from George Lucas. This virtual world includes activities like Starfighter races, droid puzzles and tower defense mini-games.

Pirates Of The Caribean Online - News


LEGO Universe Latest Online Game to Adopt Free-to-Play Business Model
LEGO Universe Latest Online Game to Adopt Free-to-Play Business Model

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May US Videogame Industry Sales At Lowest Level In Almost 5 Years
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May's biggest titles included "LA Noire," followed by Bethesda Softworks LLC's "Brink" and "Lego Pirates of the Caribbean: The Video Game" by Walt Disney Co.'s (DIS) interactive division. Across the industry, new games sales fell 21% to $400.1 million




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Pirates of the Caribbean: The Fountain of Youth is one of the greatest films of this year and is listed on the Top 10 most anticipated movies in 2011. The payment of the last three Pirates of the Caribbean was really put on a show of entertainment for all. And left a remarkable scene that had influenced the heart of every Pirates of the Caribbean fanatics. And now his upcoming fourth episode and should be more exciting and adventurous as its previous episodes. Unlike the previous Pirates film, this "fountain of youth" is entirely captured its production on the shores of Hawaii and the land, which contradicts his previous films which are slaughtered in the Caribbean. But anyway, it does not say that this film should not be allowed to Pirates of the Caribbean. Pirates of the Caribbean: The Fountain of Youth s, directed by Rob Marshall, and the adaptation of the novel of the same tittle written by Tim Powers. The production is directed by Jerry Bruckheimer, while the script is written by Ted Elliott and Terry Rossio. The entire film will be distributed by Walt Disney images, and will go on sale May 26, 2011, which manages the budget of approximately $ 200 million. His cinema is run by Dariusz Wolski, while it is the music of Hans Zimmer and Klaus Badelt. Pirates of the Caribbean: The Fountain of Youth stars Johnny Depp as Captain Jack Sparrow notable, with the new cast of Penelope Cruz and Ian McShane. It also includes Geoffrey Rush, Kevin McNally, Astrid Berges Frisbey, Sam Claflin, Stephen Graham, Richard Griffiths and Gemma Ward, respectively.


Pirates Of The Caribean Online - Bookshelf

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PIRATES OF THE CARIBBEAN ONLINE: CONVERGENCE AND PARTICIPATION Were we to choose just one example of how media convergence comes together with opportunities ...

Information Terminal Directory


Disney's Pirates of the Caribbean Online
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Pirates of the Caribbean - Miniclip.com - Free Online Games
The main page with news and top stories about Pirates, the massively multiplayer Internet game that lets you live the life of a pirate! This game allows you to ...